The One-Page Brief
Deck Red TeamA Figma plugin · $19 once

Find the hole in your deck before the client does

Most strategy decks don't die on the idea. They die on slide 9, when someone asks "so what?" and the room goes quiet.

Open it in FigmaFree first read · $19 once for the memo

Open your strategy, planning or new-business deck in Figma Slides (or on the frames you use as slides) and run Deck Red Team. It reads the deck the way a skeptical client reads it, someone who has to fund what you recommend, and writes you a one-page memo, slide by slide:

Every note names its slide. Tap it and the plugin takes you there.

From a sample memo

Slide 6 → 7. Slide 6 says the audience trusts peers over brands. Slide 7 recommends a brand-led hero film. The deck never explains why the finding leads to the opposite of what it says. Either cut the finding or change the idea.

The ask. The last slide says "next steps." A client can't approve that. Name the phase, the cost band and the decision you need by when.

How it works

  1. Open the deck in Figma. A Figma Slides deck, or frames laid out as slides. A PowerPoint file can be imported into Figma Slides.
  2. Run the free first read. How many slides are a title and nothing else, which slides carry numbers, and whether any slide names a decision, a budget or a next step.
  3. Unlock the memo, $19 once. It reads the whole deck, or only the slides you select, in about a minute, for every deck you make after.

What it isn't

It doesn't redesign slides or rewrite your deck. It isn't for startup fundraising decks; there are plenty of tools for those. It's for the people who make recommendations someone else has to fund.

$19 once

The first read is free, so you see what it notices before you pay. The text of your slides is read once to write the memo and isn't kept.

Open Deck Red Team in Figma

Writing the brief the deck answers to? Start it on one page, free.

Written by Cody Simmonds. I also write The Rationale, a weekly note for agency strategists.