A client asks whether you do a thing. You do, more or less, but there is no point of view written down, no scope, no price and nothing to leave behind — so the request becomes a week of unpaid work, or it goes to whoever already had the receipts.
Each kit is one discipline in one editable document: the argument to make in the room, the shape of the work, scope and tiers with price bands, a measurement section that says what not to promise, the questions to ask before you scope it, and the objections you will actually hear. Unbranded, so you put your own logo on it. Every figure is public, sourced, and kept in one dated section you can replace on its own.
Kit No. 01 · 12 pagesFor the client who asks whether they show up when someone puts their question to an assistant — and what the answer says about them.
$79Read the point of view free → Being testedUpload a strategy deck and get it read the way a skeptical client reads it, before the meeting.
$19per deck →Written by Cody Simmonds. I also write The Rationale, a weekly note for agency strategists.